Zoran.pk publishes buying guides and care guides to help customers in Pakistan make informed choices. This page explains how we research, write and update them, and how we handle the fact that we sell many of the products we write about.
Who writes our guides
Our guides are written and edited by the Zoran Team, the people who run Zoran.pk. We are a retailer, not veterinarians, doctors or dermatologists. Where a topic involves health, we rely on published guidance from recognised professional and academic organisations, and we say so clearly.
How we research
- We base health and nutrition information on reputable sources, such as university veterinary centres, professional associations and peer-reviewed research, and we link to them in each guide.
- We take product details such as ingredients, guaranteed analysis and pack sizes from the label information we publish for each product. If a detail is not available to us, we say “Not listed” rather than guess.
- We avoid making medical claims and include a note to consult a qualified professional where it matters.
How we choose and compare products
- We compare products on facts customers can check: life stage, label information, ingredients and price per kilogram or per unit.
- We point out limitations of the products we sell as well as their strengths.
- Our comparisons cover the products Zoran stocks. We do not claim to have compared every brand on the market.
Disclosure
Zoran.pk sells many of the products featured in our guides and earns money when you buy them. Product links in our guides go to our own product pages.
We do not accept payment from brands to feature, rank or recommend their products. Our comparisons and recommendations are based only on the product information and the criteria described on this page.
Keeping guides up to date
We show the date each guide was last updated. We review prices and product details when they change, and we mark prices with the month they were checked.
Corrections and feedback
If you spot an error or think something should be clearer, please contact us. We review every report and correct mistakes promptly.